OAY - pronounced [ oʊei]

Is a shortcut for calendar day, that means our products are made for every day in the year.

Our mission is to build a business that enriches the lives of our customers, the communities we are a part of, and the world in which we live. In doing so, we are guided by the principle of conscious consumption.

In 2009, the trained seamstress and fashion designer Eva-Maria Scheyer founded the EVE label.

In 2013, while studying law in Berlin, Adis Mataruga got involved and the EVE + ADIS label was born.

The two founders develop each individual product from the cut to the finished model. Each bag is sewn by hand with great care. Above all, they attach great importance to sustainable materials, packaging without plastic, conservation of resources and reduction of CO2 emissions.

The studio is located in Meersburg on Lake Constance.